Models are now the first place customers, journalists, and buyers go for information. And they answer from whatever they scraped. Ethos is the verified context layer: a structured, permissioned way to publish the facts, claims, assets, and proof points AI systems should rely on. And update or revoke them instantly.
Not a DAM. Not a CMS.
The place your brand goes to say, authoritatively and in machine-readable form: here is what is true about us, here is what you are permitted to use, and here is how current it is. Outdated assets, inconsistent facts, unapproved claims, and stale bios stop leaking into the world. And into the models answering for you.
Trusted by the tools your audience already asks
Update your context once in Ethos and every connected tool reflects it instantly via MCP. No manual re-export, no stale copies in the wild.
Publish the facts, claims, and proof points that are true about you. Structured and machine-readable for AI to rely on.
Say exactly what AI systems and partners are allowed to use. Grant, restrict, or revoke access instantly.
Every asset and claim carries how fresh it is, so nothing goes stale or expires without anyone noticing.
Collect logos, colors, fonts, bios, and rules into one shareable source of truth. For people and models alike.
Brands are the wedge
As AI becomes the primary interface to commerce, search, and decision-making, every entity (human or artificial) will need a verified presence within it. Ethos is building that layer. It's what SSL certificates were for e-commerce, and what identity providers are for enterprise software today.
funding facts accurate when a model is asked
mission, leadership & outcomes kept current
approved bio, role & board seats, up to date
verifiable credentials for what they're authorized to do
Free tools
Free, no-login utilities for designers and brand owners.