Ethos is the brand layer for AI. Teach Claude, ChatGPT, Gemini, and Figma to create perfectly on-brand content and keep them current automatically.
Syncs to the tools you already use
Edit your brand in Ethos and every connected tool updates instantly via MCP, with no manual re-export.
Collect your logos, colors, fonts and rules into a single shareable page.
Customize colors, typography and templates to match your brand identity.
Generate polished brand copy in seconds with built-in AI assistance.
Password-protect, whitelist domains and control who sees your brand.
Free tools
Free, no-login utilities for designers and brand owners.