What is Ethos?

Ethos is the brand layer for AI — upload your brand once, use it everywhere.

Ethos is the brand layer for AI. You upload your brand once — colors, logos, fonts, voice, and rules — and Ethos turns it into living brand guidelines that any AI tool can follow.

  • Brand showrooms collect your identity into a single shareable page.
  • AI sync connects your brand to Claude, ChatGPT, Gemini, Figma, and more via MCP, so every tool stays on-brand and up to date automatically.
  • Free tools let you try the magic — generate names, audit a site, extract a palette — before you sign up.

The big idea: edit your brand in one place, and everything connected updates instantly. No more emailing logos and color codes back and forth.

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