Email setup & lifecycle (Resend, Loops, Mailchimp)
How Ethos sends email and how to make team@yourethos.io the sender.
Ethos uses three email tools, each for a job:
- Resend — transactional (sent by the app): welcome, password reset, teammate invites, payment-failed, and the weekly Brand Monitor digest. All send from team@yourethos.io by default (override with the EMAIL_FROM env var).
- Loops — lifecycle / upsell / retention: the app fires events — signup, plan_changed, payment_failed, showroom_published, credits_low (80% of monthly AI credits used) — and your Loops automations turn those into onboarding drips, upgrade nudges, win-backs, and dunning. Contacts sync with plan and status properties for targeting.
- Mailchimp — newsletters: users sync into your audience with plan and status tags so you can segment broadcasts.
Make team@yourethos.io the verified sender:
1. Resend → Domains → add yourethos.io and add the SPF/DKIM DNS records it shows. Set RESEND_API_KEY (and optionally EMAIL_FROM).
2. Loops → Settings → verify yourethos.io and set the default From to team@yourethos.io. Add LOOPS_API_KEY.
3. Mailchimp → verify the domain and set the audience default From to team@yourethos.io.
Admins can check connection status and run a one-time "Sync all users" from Admin → Settings → Email marketing.
More in Integrations & AI sync
- Connect Ethos to Claude (MCP)Add Ethos as an MCP server so Claude always has your live brand context.
- Figma, Canva, Dropbox & Google DriveImport assets directly from the tools you already use.
- Use Ethos in SlackRun /ethos commands to check copy and pull your brand from Slack.
- Automate Ethos with ZapierConnect Ethos to 7,000+ apps via your API key and webhooks.
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