Do I need design skills to use Ethos?
No — start from your website URL or a quick quiz and AI fills in the rest.
Not at all. Most people start with Instant Showroom — paste your website URL and Ethos pulls your colors, logo, fonts, and content, then drafts your guidelines with Claude. Prefer guidance? Use the quiz and answer a few questions. Every section also has an info (ℹ️) tip and AI Autowrite, so you're never staring at a blank page.
More in FAQ
- How does Instant Showroom work?Enter a URL and Ethos auto-generates a brand showroom from your site.
- Why do I need to publish my showroom for AI features?Publishing makes your brand data the live source AI Autowrite and Autocolor learn from.
- Which AI models does Ethos use?Ethos runs on the latest Claude models from Anthropic.
- How do I keep AI tools on-brand?Connect Ethos so any AI tool reads your live brand context.
- Can I export my brand guidelines and assets?Yes — export guidelines as HTML, Markdown, or JSON, and download assets in any format/size.
- Can my team collaborate in Ethos?Invite teammates on paid plans; seats scale with your plan.
- Is my brand data secure?Your data is private by default and payments run through Stripe.
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