Do I need design skills to use Ethos?
No. Start from your website URL or a quick quiz and AI fills in the rest.
Not at all. Most people start with Instant Showroom. Paste your website URL and Ethos pulls your colors, logo, fonts, and content, then drafts your guidelines with Claude. Prefer guidance? Use the quiz and answer a few questions. Every section also has an info (ℹ️) tip and AI Autowrite, so you're never staring at a blank page.
More in FAQ
- How does Instant Showroom work?Enter a URL and Ethos auto-generates a brand showroom from your site.
- Why do I need to publish my showroom for AI features?Publishing makes your brand data the live source AI Autowrite and Autocolor learn from.
- Which AI models does Ethos use?Ethos runs on the latest Claude models from Anthropic.
- How do I keep AI tools on-brand?Connect Ethos so any AI tool reads your live brand context.
- Can I export my brand guidelines and assets?Yes. Export guidelines as HTML, Markdown, or JSON, and download assets in any format/size.
- Can my team collaborate in Ethos?Invite teammates on paid plans; seats scale with your plan.
- Is my brand data secure?Your data is private by default and payments run through Stripe.
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