Which AI models does Ethos use?
Ethos runs on the latest Claude models from Anthropic.
Ethos is powered by the latest Claude models from Anthropic across Autowrite, Autocolor, and the Ethos assistant. Through MCP and the API, your brand can also feed ChatGPT, Gemini, Figma, and other tools — Ethos is the brand layer that keeps them all on-brand.
More in FAQ
- Do I need design skills to use Ethos?No — start from your website URL or a quick quiz and AI fills in the rest.
- How does Instant Showroom work?Enter a URL and Ethos auto-generates a brand showroom from your site.
- Why do I need to publish my showroom for AI features?Publishing makes your brand data the live source AI Autowrite and Autocolor learn from.
- How do I keep AI tools on-brand?Connect Ethos so any AI tool reads your live brand context.
- Can I export my brand guidelines and assets?Yes — export guidelines as HTML, Markdown, or JSON, and download assets in any format/size.
- Can my team collaborate in Ethos?Invite teammates on paid plans; seats scale with your plan.
- Is my brand data secure?Your data is private by default and payments run through Stripe.
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