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Help CenterFAQHow does Instant Showroom work?

How does Instant Showroom work?

Enter a URL and Ethos auto-generates a brand showroom from your site.

Paste any website URL and Ethos:

  • Extracts your colors, logo, and fonts from the live site.
  • Pulls key content (headlines, copy, voice cues).
  • Uses Claude to write your mission, tone of voice, and other sections.

You go from a URL to a full, editable showroom in under a minute — then refine anything you like.

More in FAQ

  • Do I need design skills to use Ethos?No — start from your website URL or a quick quiz and AI fills in the rest.
  • Why do I need to publish my showroom for AI features?Publishing makes your brand data the live source AI Autowrite and Autocolor learn from.
  • Which AI models does Ethos use?Ethos runs on the latest Claude models from Anthropic.
  • How do I keep AI tools on-brand?Connect Ethos so any AI tool reads your live brand context.
  • Can I export my brand guidelines and assets?Yes — export guidelines as HTML, Markdown, or JSON, and download assets in any format/size.
  • Can my team collaborate in Ethos?Invite teammates on paid plans; seats scale with your plan.
  • Is my brand data secure?Your data is private by default and payments run through Stripe.

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